As you probably know, social bookmarking as a marketing and backlinking strategy has existed for a few years. It is an approach that is specifically used for backlinking; or search engine optimization methods. But you really should never neglect or overlook what can be done for the more long-term methods at high PR bookmarking sites. On the other hand we do realize we are all different, and some people favor certain methods over others. If you haven’t been around IM much, then a bookmarking site is simply just a site where you can place bookmarks on the net.
A couple of years, or more, ago social bookmark sites were ranking very highly in the Google results, and so many sites altered the link attribute from dofollow to nofollow – blame Google. The more well-known bookmarking websites had the ability to just kill the search results for their bookmarks. No, I do not have any secret information about the real reason those sites changed to nofollow.
But you can gain exposure when you take a more conscientious approach to making use of social bookmarking sites. Mass backlinking profiles at bookmark sites are renowned for being just about worthless and even spammy. You’ll find a few more strategically minded marketers who make an effort and create high quality profiles. Profiles that have appearances of being legitimate will do a greater job for you and have a good chance of passing a review.
Also consider your ability to use the RSS feed capabilities available with a meaty profile with good content in it. You can market your RSS feed at other places and RSS web directories. You may include your various links plus targeted content in your feeds, too. Just make certain you provide excellent content in your feeds and avoid being spammy with the links in them.
What you want to do is maintain a balance between promoting your money sites/offers and providing good quality content that your subscribers will appreciate. It is best to keep a respectful presence at social bookmarking sites, and if you do that then you will find it serves you well.
The important thing about social bookmarking is how you use it is totally up to you. The higher quality profile approach is something you ought to test out, and you might like the results.
Monday, January 23rd, 2012, 6:32 am | 
Internet Marketing | 
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